Building Brands For Good 🌱

Let’s Build Your Brand.

$33,500 Donated To Local Charity

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$33,500 Donated To Local Charity 🌱

Growth made easy

PrettyGood helps brands grow by connecting smart brand strategy with effective media execution. We work with marketers to define their brand story, clarify their audience, and shape messaging that resonates then translate that strategy into campaigns that actually deliver.

From building a media mix to managing bookings with trusted partners, we streamline the execution side so your campaigns hit the right people at the right time. Every decision is guided by strategy, ensuring your media spend drives both brand growth and measurable results.

Think of PrettyGood as your strategic partner in planning, messaging, and media helping you grow your brand with clarity, control, and impact.

How We Help💡

Brand Strategy 🧭

A sprint to define who you are, who you’re for, and how you show up. This includes brand purpose, vision, values, audience insights, competitive landscape, positioning, and core messaging with tagline options.
Brand Identity 🎨

A scalable identity system that makes your brand instantly recognisable. We deliver a logo suite, colour palette, typography, image style, basic guidelines, and editable templates for social posts and documents.
Brand Messaging 💥

Messaging and copy that captures your voice and clarifies your story. This covers a messaging framework, tone of voice guide, homepage or pitch deck copy, elevator pitch, tagline, and LinkedIn or team introductions.
Content Strategy 📝

A framework to publish with purpose and build authority. We define content pillars, provide talking points, offer a content calendar starter, and suggest thought leadership post ideas and social media prompts.
Media Strategy 📺

A plan to grow your brand through a balanced media mix. We provide channel recommendations, a media audit, budget allocation, and a campaign framework with measurable outcomes.
Brand Support 🤝

Flexible, ongoing guidance to keep your brand sharp. Monthly sessions include strategy advice, internal communications support, and optional content review or ghostwriting.

Featured 📣

Testimonials 🌟

Kindness Collective

"We're grateful to have worked with Hamish across our outdoor marketing strategy for three years, and we're stoked with the support, and the results. Hamish's desire and drive to be led by purpose means he's got the best interest of our organisation and the people we serve at heart. It's not often you find someone with both the skills in marketing and the will to make meaningful change, so we love working with Hamish and know Pretty Good will be a huge success".
Sarah Page
CEO
Clear Hayes

“Hamish is an innovative thinker who is happy to take calculated risks and understands what good looks like, working hard to bring things to life and make an impact. He’s always a great person to work with, calm, kind and considerate and always up for a joke as well, even in tough times. I sincerely hope to work with Hamish again in the future.”
Alex Hayes
Founder & CEO
UnLtd.

"I had the pleasure of working with Hamish for over a year in my role as General Manager at UnLtd. Hamish successfully established partnerships with both commercial and charity organizations, among other marketing tasks. His efforts played a crucial role in our mission to assist charities working with at-risk youth, assisting in the successful launch of UnLtd in New Zealand.”
Brendan Muller
General Manager NZ
Auckland Chamber of commerce

“Throughout my time of working with Hamish I have found him to be diligent, thoughtful, creative and insightful. Hamish is someone who cares and sees projects through. Additionally, he is savvy and an expert around communications, marketing and technology. On the back of what I know about Hamish, I would unreservedly recommend him to others.”
Simon Bridges
CEO
Mental Health Foundation

“I worked with Hamish on a couple of charity campaigns and he was an absolute legend - strategic, easy to work with, friendly, and without him, our campaigns wouldn’t have received the much needed above the line exposure we walked away with.”
Renee Fox
Marketing Specialist
Special Group

“Hamish is a marketing all-rounder who balances passion and creativity with getting sh*t done. I really enjoyed working with Hamish and hope we get the chance to work together again.”
Rebecca Lawson
Special PR
Voices Of Hope

“Hamish has been so wonderful to work alongside. Always just a call away for advice and always keen to support our campaigns. As we all know, the conversation around mental health and awareness needs a robust platform and continuous visibility to effect meaningful change. While many speak of the importance of corporate social responsibility, Hamish has been one to walk the talk.”
Genieve Mora
CEO
Tracksuit

“He was great to work with, always produced mutual strategic value and has helped form an outstanding partnership between our organisations - look forward to working with him again!”
Connor Archbold
CEO | Founder
Clear Hayes

“Hamish has a knack for marketing that's simply unmatched. His creativity sparks campaigns that don't just grab attention but also achieve big wins. His digital marketing insights are spot-on.”
Susie Thomson
General Manager NZ
Studio Butter

“We've got many a project under our belt together and each one of them has been a breeze thanks to Hamish's organisation and clear communication. A very talented and committed operator!”
Andy Day
Founder
Auckland Chamber Of Commerce

“Hamish not only brings great ideas to the table but also fosters an inclusive environment where everyone feels heard, valued, and motivated. His deep understanding of market trends alongside an ability to transform these trends into innovative marketing strategies is what makes him so valuable in all areas of business.”
Natalie Woodbridge
General Manager Marketing & Events
Aotea

“An innovative and creative problem solver with great commercial acumen. We had the pleasure of working with Hamish and he was instrumental in helping us build our brand awareness before opening our flagship store. His breadth of expertise, enthusiasm, and speed of delivery was ultimately essential to a successful launch for us and he went out of his way to help us many times over. Hamish is a guy who goes over and above and I cannot recommend him highly enough.”
Simon Stanley Harris
Co-Founder
Ruby

“Hamish has been a great creative and strategic partner, always helping to push ideas further. He makes things happen and is always a pleasure to work with.”
Anna-Lise Sharma
Head Of Marketing & Sales
ABLE

“Hamish's personality of being about to cut through to, and clarify, what the objective of any given situation is and then execute solutions - has been beneficial across our entire organisation.”
Dan Buckingham
CEO
The Kindness Institute

“Hamish is an incredibly thoughtful and generous professional that has supported our charity, The Kindness Institute countless times over the past 3 years. Whenever we have asked for promotional or campaign-based support, Hamish has responded instantly and enthusiastically, always willing to help. His passion for the social sector is immense as is his work ethic, always keen to generate results for organisations like ours who other media agencies wouldn't usually respond to.”
Brady Polkinghorne
CEO
Deloitte Creative

“Hamish has always been great work with because he's outcomes oriented, collaborative, and has a real entrepreneurial spirit which was evident in his work at Lumo. His experience and mindset make him great when it comes to campaign delivery and he did a great job at lining up productive partnerships over the years.”
Ahmad Salim
New Zealand Lead
Psychoactive Studios

“Hamish is an absolutely incredible and genuine human who excels in building meaningful relationships with the people around him, and at putting ideas into action. It's always a pleasure working with you Hamo and I look forward to collaborating in the future”
Andrew Hillstead
Founder
Attain Energi

“Enjoyed working with Hamish as he assisted us in elevating NFP campaigns for sorely needed fundraising campaigns. Working together, Hamish made it so we could take our messages to the streets when kind people in transit could gaze upon our message and act. Forever grateful, it was Hamish saying straight off the bat, how can I help that made a difference to those living facing major challenges daily.”
Louise Bentley
CEO | Founder
Tranmere Group

“Hamish has led a number of projects for us over the last few years, including marketing strategy, a brand refresh, and website design. He is a super capable individual; intelligent, pragmatic, professional and most importantly, great to work with. I'd have no hesitation recommending Hamish and I look forward to working with him on other projects.”
David Linehan
Managing Director