building brands for good

building brands for good

building brands for good

We help clients plan and buy traditional media.
Simple, transparent and effective.

We help clients plan and buy traditional media.
Simple, transparent and effective.

Bigger Media For Bigger Ambitions

Bigger Media For Bigger Ambitions

PrettyGood is a human-first, AI-supported ‘Agency As A Platform’, designed to help brands grow using traditional media.

Our platform provides speed, transparency and accountability to marketers.


Agency as a platform

MEDIA STRATEGY

We develop cohesive and effective media strategies. We leverage AI where it makes sense, but human intelligence is always our default.

MEDIA STRATEGY

We develop cohesive and effective media strategies. We leverage AI where it makes sense, but human intelligence is always our default.

MEDIA STRATEGY

We develop cohesive and effective media strategies. We leverage AI where it makes sense, but human intelligence is always our default.

media planning

Our approach is always client first. We're truly independent and prioritise your business outcomes over how much you spend.

media planning

Our approach is always client first. We're truly independent and prioritise your business outcomes over how much you spend.

media planning

Our approach is always client first. We're truly independent and prioritise your business outcomes over how much you spend.

media buying

Our strong relationships with media partners allows us to negotiate the best rates on your behalf. It's all about leveling the playing field.

media buying

Our strong relationships with media partners allows us to negotiate the best rates on your behalf. It's all about leveling the playing field.

media buying

Our strong relationships with media partners allows us to negotiate the best rates on your behalf. It's all about leveling the playing field.

what we offer

AI GUIDED MEDIA BRIEFING
AI GUIDED MEDIA BRIEFING

Our intuitive platform helps you define your objectives, identify your target audience, and outline key messaging.

It offers intelligent suggestions based on industry best practices, ensuring that your media brief is comprehensive and tailored to your needs.

Our intuitive platform helps you define your objectives, identify your target audience, and outline key messaging.

It offers intelligent suggestions based on industry best practices, ensuring that your media brief is comprehensive and tailored to your needs.

EFFORTLESS MEDIA STRATEGY
EFFORTLESS MEDIA STRATEGY

We blend advanced AI technology with human expertise to create data-driven media strategies founded in real-world experience.

Our AI engine analyses, consumer behaviors, market, media and competitive landscapes to provide valuable insights to augment our human insight.

We blend advanced AI technology with human expertise to create data-driven media strategies founded in real-world experience.

Our AI engine analyses consumer behaviors, market, media and competitive landscapes to provide valuable insights to augment our human insight.

PREFERENTIAL MEDIA RATES
PREFERENTIAL MEDIA RATES

We believe that every business, regardless of size, should have access to impactful advertising opportunities.

That's why we offer cost-effective media rates typically reserved for larger agencies, without imposing minimum spend requirements. Our strong relationships with media partners enable us to negotiate the best rates on your behalf.

We believe that every business, regardless of size, should have access to impactful advertising opportunities.

That's why we offer cost-effective media rates typically reserved for larger agencies, without imposing minimum spend requirements. Our strong relationships with media partners enable us to negotiate the best rates on your behalf.

CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT

Managing media schedules across various channels and vendors can be overwhelming.

PrettyGood streamlines this process by giving you access to top-tier media brands all in one place. Our platform allows you to optimise your media schedule efficiently, adjusting placements and timings with just a few clicks.

Managing media schedules across various channels and vendors can be overwhelming.

PrettyGood streamlines this process by giving you access to top-tier media brands all in one place. Our platform allows you to optimise your media schedule efficiently, adjusting placements and timings with just a few clicks.

Frequently asked questions

Frequently asked questions

Frequently asked questions

What is an Agency as a Platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

What is an Agency as a Platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

What is an Agency as a Platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood leverage AI in media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood leverage AI in media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood leverage AI in media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood stay independent?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood stay independent?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

How does PrettyGood stay independent?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Do you require a minimum spend to access your platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Do you require a minimum spend to access your platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Do you require a minimum spend to access your platform?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Can PrettyGood help if I'm new to media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Can PrettyGood help if I'm new to media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

Can PrettyGood help if I'm new to media planning?

AaaP is our innovative model that combines agency services with a platform approach, providing scalable solutions for businesses of all sizes.

TESTIMONIALS

  • Clear Hayes

    Hamish is an innovative thinker who is happy to take calculated risks and understands what good looks like, working hard to bring things to life and make an impact. He’s always a great person to work with, calm, kind and considerate and always up for a joke as well, even in tough times. I sincerely hope to work with Hamish again in the future.

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    Alex Hayes

    Founder & CEO

    Kindness Collective

    We're grateful to have worked with Hamish across our outdoor marketing strategy for three years, and we're stoked with the support, and the results. Hamish's desire and drive to be led by purpose means he's got the best interest of our organisation and the people we serve at heart. It's not often you find someone with both the skills in marketing and the will to make meaningful change, so we love working with Hamish and know Pretty Good will be a huge success.

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    Sarah Page

    CEO

    UnLtd.

    I had the pleasure of working with Hamish for over a year in my role as General Manager at UnLtd. Hamish successfully established partnerships with both commercial and charity organizations, among other marketing tasks. His efforts played a crucial role in our mission to assist charities working with at-risk youth, assisting in the successful launch of UnLtd in New Zealand.

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    Brendan Muller

    General Manager NZ

  • Story Science

    This recommendation was very nearly the shortest every written. It was originally a single word “Genius”. Then I realised that unless you’ve had the pleasure of working with Jonathan you wouldn’t believe me. So I thought it necessary to justify that statement. This man is one of those rare people you meet that thinks differently to everyone else and is always about 10 steps ahead of the pack. The thinking and work I’ve witnessed during our time working together lead to my original one word recommendation “Genius”. He is definitely a thought leader in our industry. Whilst other heads of insights are still busy trying to understand sentiment analysis, Jonathan is creating and deploying insights models that unequivocally measure the ROI of social media. I don’t know another Insights professional that can say that.

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    Kohlben Vodden

    CEO

    Tracksuit

    He was great to work with, always produced mutual strategic value and has helped form an outstanding partnership between our organisations - look forward to working with him again!

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    Connor Archbold

    CEO | Founder

    Stuff

    Jonathan is a very rare bird. It is not only his passion for the role that social data can play in unlocking greater human understanding & insight that sets him apart. It is also his passion for the people he works with every day and his desire to dive into the deep end of agency culture that sets him apart from so many of his contemporaries. I've really enjoyed working with Jonathan & learnt a lot from him both professionally & personally. As the industry continues to grapple with data & how to apply it to their clients in any meaningful way, Jonathan stands apart as a real pioneer in the social data space.

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    Andrew Reinholds

    Director of Harakeke @ Stuff

  • Auckland Chamber of Commerce

    Throughout my time of working with Hamish I have found him to be diligent, thoughtful, creative and insightful. Hamish is someone who cares and sees projects through. Additionally, he is savvy and an expert around communications, marketing and technology. On the back of what I know about Hamish, I would unreservedly recommend him to others.

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    Simon Bridges

    CEO

    Mental Health Foundation

    I worked with Hamish on a couple of charity campaigns and he was an absolute legend - strategic, easy to work with, friendly, and without him, our campaigns wouldn’t have received the much needed above the line exposure we walked away with.

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    Renee Fox

    Marketing Specialist

    Special Group

    Hamish is a marketing all-rounder who balances passion and creativity with getting sh*t done. I really enjoyed working with Hamish and hope we get the chance to work together again.

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    Rebecca Lawson

    Special PR

our impact

$30,000 DONATED TO LOCAL CHARITIES

We're committed to making a positive impact in our community.

kiwiharvest logo
kiwiharvest logo
kiwiharvest logo

By supporting local causes and charities, we strive to uplift those around us and contribute to meaningful change. Together, we’re building a brighter future, one small act at a time.

join waitlist

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